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In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike  Related Source Here  with its rather minimal catalog, this stand-alone music streaming service has "10s of millions" of songs and is intended to take on music streaming leaders such as Spotify and Pandora Radio. It has a similar rate structure, albeit with a $2/month discount for Amazon Prime members.

It was begun in late 2010. Content would be distributed through Amazon Video, Amazon's digital video streaming service, and a competitor to services like Netflix and Hulu. For movies, Warner Bros. is a partner. Amazon Games Studios [modify] In October 2008, Amazon acquired game developer and supplier Reflexive Home entertainment. This studio continued to establish games for PC, Mac and Kindle e, Readers under the brands Reflexive and Amazon Digital Providers.

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In August 2012, Amazon announced it would be including a gaming department to its business titled Amazon Video game Studios. Amazon specified that it would introduce "ingenious, fun and well-crafted video games" to consumers. According to the Amazon Game Studios website, the last video game that was introduced by the department was Amazon's very first mobile game Air Patriots, launched on November 1, 2012.

The 75 Double Helix employees were to end up being Amazon workers and their Orange County, California, head office was to remain their operating base. Amazon informed the Tech, Crunch media company that it "obtained Double Helix as part of our [Amazon's] continuous commitment to develop ingenious video games for consumers" and validated that Double Helix's present game roster and other future developments will receive support following the acquisition.

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The acquisition of Twitch is expected to help Amazon drive Web traffic and possibly boost its Prime subscription program, and promote its video advertisement and Fire TV set top box company. Amazon Luna [modify] On September 24 2020, Amazon announced Amazon Luna, a cloud video gaming service with a preliminary library of around 100 titles.

In 2015, the Prime Instant Video exclusive series made two Golden Globe Awards, and Transparent is the first series from a streaming service to win a Golden Globe for best series. Video Direct [edit] On May 10, 2016, yes Amazon launched a Video Service called Amazon Video Direct which enables users to position videos available to rent or own, to view complimentary with ads, or to be bundled together, and used as an ad-on membership.